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Aidea No Tsukurikata James Webb Young

Aidea No Tsukurikata

James Webb Young

Published
ISBN : 9784484881041
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 About the Book 

A McGraw-Hill Advertising ClassicA Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.First presented to students in 1939, published in 1965, annow reissued for a new generation ofMoreA McGraw-Hill Advertising ClassicA Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.First presented to students in 1939, published in 1965, annow reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.